Continental is an expert in virtually every aspect of direct mail marketing. For more than 18 years we’ve been providing direct mail services to some of the largest mailing customers in the region of Virginia. Over the years, we’ve evolved our data and technology capabilities to help our clients achieve even better results. Today, we offer integrated, cross-media solutions that allow clients to target customers with variable-data text, graphics, and offers that are relevant to individual customer needs, interests or past purchase behavior.
Tracking and measuring campaign performance is critical in today’s competitive market. Our cross-media solutions integrate personalized direct mail communications with multiple personalized response channels, including web, call center, business reply mail, email, point-of-sale, and mobile. Each of these response channels is trackable down to the specific individual responding.
It’s simple really. Targeted, personalized and trackable direct mail produces higher response rates, more sales and greater profits than mass mailing. If you're not employing these practices in your direct mail campaigns, you really are leaving revenue and profits on the table.
Our direct mail solutions offer:
- Targeted, personalized communications
- Better tracking and measurement
- Increased response and conversion
- Provable, repeatable ROI
