On-Demand Personalization for Cable and Telecom Industries

Continental provides warehousing, inventory control and on-demand digital overprinting on a number of marketing products for the Cable and Telecom industries. Starting with inventory management in our secure, climate controlled warehouse, Continental is able to store a number of different pre-printed marketing shells for our customers. As our customers need to execute campaigns, Continental will pull the appropriate shell, digitally overprint with personalized messaging and offer and get the mailing into the postal system, on-demand.

For pennies per piece, Continental digitally overprints the customer's marketing shells using our high speed, high quality Xerox Nuvera laser printers. Our Nuvera's provide our customers with a low cost, but highly effective, alternative to 100% digital printing and consistently deliver a higher quality product than either inkjet or other laser print alternatives.

By working with Continental to warehouse full color shells and then digital overprint on-demand, our cable and telecom clients are able to:

• Avoid marketing material obsolescence

• Easily test a range of offers and personalized messaging

• Gain flexibility to quickly adjust to changing market conditions

• Cost effectively deliver personalized campaigns on-demand